Burger King released two equal Burgers and Buns to celebrate Pride Month

Austrian fast-food restaurant chain Burger King last week released a “Pride Whooper” hamburger with two equal buns to show support for the LGBT community, according to CNN.

Until June 20, all Burger King restaurants in Austria will offer the new product to promote love, regardless of gender, and the rights of the LGBT community, according to an Instagram post.

However, the launch of the new product caused a reaction on social media.

Although company representatives say that they want nothing more than to make their customers smile and remind them that “we should treat each other with love and respect,” there are many people who are offended by the Burger King campaign.

On social media, many people are quick to criticize the fast food chain, saying that Burger King is doing something called “rainbow washing”, that is, it uses the LGBTQ+ community to sell its products. , without anything specific to improve. they are the lives of LGBTQ+ people.

“What is this?”

Among the critics of Burger King is the Netflix employee, Jarett Wieselman, who expressed his displeasure that the burger “has two equal buns”. “Burger King Austria has made a burger with either two tops (no big buns) or two bottoms. What the hell?” he wrote.

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On the other hand, other social media users liked the Pride Whooper burger. “As a gay man this is the funniest thing I’ve ever seen, I can’t stop laughing,” read one comment.

It is unclear whether Burger King plans to donate the proceeds from the sale of the product to LGBTQ+ organizations, CNN reported. The company did not provide further details to the American press.

In fact, many companies show their support during Pride Month in June, which celebrates LGBTQ+ history and culture, by donating to LGBTQ+ organizations.

In addition, some of them update their logos with rainbow flags.


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